Starting a naturopathic practice – Finding Your Niche

Starting a naturopathic practice – Finding Your Niche

Why find a niche? Simply put, no matter what you do or what type of natural therapist you are, there is competition everywhere you turn. Finding your niche market will set you apart from all the other natural health care practitioners in your chosen field. This creates the right positioning for you to establish credibility with your clients. You will be the expert in your chosen niche and be the logical go-to person.

naturopathic-practice-finding-your-nicheWhen you become an expert in your niche you can charge more for your services. For example a GP may charge you a particular rate, then when you go to a specialist GP, a gastroenterologist for instance, people just expect to pay more. The reason? They are an expert in their niche. General practitioners are just that, general and they treat all kinds of conditions, where as a specialist has just one particular area of expertise. So as a natural therapist what niche is yours? And what expert are you?

Start becoming an expert in your field. Consider that whenever you have an issue that needs solving you seek out an expert so you want the most accurate information and assistance that you can get. You naturally seek an expert to help solve your problem. You call an electrician when then lights are faulty. When your tooth aches you go and see a dentist. Therefore, it only stands to reason that the more you become known for your expertise in your business, the more people will seek you out. The effect? You would be the person people choose to go to. Added to that, you may even have a waiting list! And guess what? You get to charge a higher rate because you are now an expert in your niche.

Easy Sharing: Facebooktwittergoogle_plusredditpinterestlinkedinmailFacebooktwittergoogle_plusredditpinterestlinkedinmail

Leave a reply

Social Media and Your Therapy Practice
Bridge Between Social Media and Your Practice If you’re wondering if social media marketing is [more]
Starting a naturopathic practice – Finding Your Niche
Why find a niche? Simply put, no matter what you do or what type of natural therapist you are, there[more]
Natural Therapy Coaching – Running a successful practice
Do you find that you are attracting clients who are expecting a 'magic pill' cure? A successful N[more]